Why is Direct Marketing relevant to an Online Marketer?
Over the last decades, direct marketing has grown from its traditional mail order form to embrace new technologies and strategies that are already setting standards in the industry. It’s so powerful now days that thousand of companies use it to communicate with their customers. But maybe the most important trend is INTEGRATION and CENTRALIZATION.
Companies seek to integrate their customer relations and manage them from one central point. Have you seen that Microsoft commercial where a guy gets a big screen TV delivered to his house only to find out that it’s not the model he ordered and when he calls the company to complain nobody knows who he is and the purchase he made? Then of course Microsoft promotes a CRM (Customer Relationship Management) software tool.
Much of today’s direct marketing recent growth has been from companies that have constant communication with their customers. Credit card companies, banks, investment companies, insurance, mobile communication, automotive, computers and electronic products, even retailers and shopping centers use direct marketing to drive traffic to the stores.
I don’t want to give you a big numbers study but just to give you an idea, the total sales revenue attributed to Direct Marketing in 2005 was more than $26 trillion, yes TRILLION in the US alone, the projection for 2009 is $29.5 trillion.
We all have been led to believe that we can get our share of the pie by selling “something” online. While this is true there’s more to it than you might think. Most people trying to market online think that just by giving an affiliate link to their friends they will make a lot of money, when it doesn’t happen they quit and say Internet marketing doesn’t work.
The problem is they didn’t worry about learning anything at all and fail to realize that there is a secret to Online Marketing success: strategy. And this strategy needs a solid base. This base is provided by good old-fashioned Direct Marketing. Yes, Internet Marketers today weather they realize it or not are using Direct Marketing tools to grow their business. Ironically, many of them don’t seem to realize that everything they do is not new at all, if fact, many of the techniques they used have already been used in the 70s and 80s when the Internet didn’t even exist.
But, the important thing here is that you acknowledge this fact and learn marketing basics so you can apply them to your online business and build it for the long run. Successful online marketers do this all the time. They understand how to communicate with their customers, what to say and when to say it.
Marketing is not hard you just need to follow certain rules. Get ready to learn them!
You can download The Direct Info Marketing EBook absolutely Free from this page and learn more about Direct Marketing and Internet Marketing.
This entry was posted
on Thursday, January 8th, 2009 at 12:28 am and is filed under Marketing Articles & Tips, eBooks & Reports.
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